Search Engines

The art of promoting your website may be your most daunting task. The increased popularity of using a search engine, to find and sift your way through the millions of existing websites on the Internet, has spawned an entire industry devoted to helping you get your website listed prominently. Who hasn't received a flood of SPAM devoted to submitting your website to 10 thousand search engines?

Clearing the Air

Search engines

Although there are hundreds of search engines out there, there are only a handful of them that can actually help direct more traffic to your website. So if you are looking for help, you can scratch anyone offering to submit your website to hundreds, or thousands of websites. In fact, you can actually kiss goodbye good rankings on a meaningful search engine by having your site submitted in this fashion.

You should concentrate your efforts on the few search engines that can make a difference for you and your business.

Search Engine Addiction

Web Positions

It is important to keep in mind that a war exists out there. It may be tempting to implement plans that target the search engines. This is usually a mistake that can lead to brand name dilution, customer ire, and in the worst case, an outright ban from one of the search engines.

You should always view your website from the eyes of your customers. After all, it is not the search engines that purchase your products. After you have your content in place then you can focus on the search engines.

The basic premise of a search engine is that of providing you with the most relevant website, based on keyword phrases that you submit. Your best strategy to help is to internally optimize your pages. While there are many that claim cookbook strategies, you will need to alter these strategies to fit in with your current competitive landscape.

Website Promotion Strategies

There are three basic methods available to you to market your website. It is recommended that you pursue each of them in a balanced fashion.

  • Organic optimization is the process where you optimize your website pages for the most relevant keyword phrases likely to be used to find your website. Keep in mind, this is a delicate act and can only be accomplished by someone familiar with search engine optimization strategies. Too much optimization or optimization using the wrong techniques can be counter productive.
  • Pay per Click, as the name implies, is where you pay for a text ad that is listed along side a search engine's returned results and you are charged every time someone clicks through to your website. The cost per click varies and can be as cheap as 25¢ per click for the less popular keyword phrases, or as high as $1 or $2 per click (or more) for the most popular keyword phrases. While for some, this may be the only option for your website to be listed on the first page or two of a search engine's returned results, paying $1 per click can add up fast.
  • Traditional Marketing includes all of the advertising avenues available that are not Internet related. Radio, TV, magazine, 3 page brochures, etc.